In today’s overcrowded marketplace we have more choices than ever and are faced with more decisions than we’ve had in the past. How do we decide what we should spend our hard-earned money on? In 1980 there were 400 mutual funds; today there are over 20000. Back just a couple of decades ago 1500 new products hit the grocery shelves each year; this year there will be over 25000. With all these choices you have to offer something the buyers in your target demographic can’t get from anyone else. You need a business plan that is brilliant in its simplicity. The journey you are about to take is going to change your life forever. While that’s a big statement I guarantee that if you take the principles outlined here seriously you will tap into a better way of looking at your business and create a better quality of life. What is the number one reason for starting your own business? Is it the joy of being a self-employed entrepreneur with the ability to dictate your own hours and the freedom to do what you want? Is it the money? Is it the ability to breathe life into your own creation and watch as it grows and becomes more profitable and successful over time?